Bjorn van der Voo is a web, print, advertising and digital production director based in Portland, Oregon. Formerly focused on magazine and trade publications, Bjorn's work has evolved to providing valuable web publishing transition strategies for publishers and advertisers.
Bjorn also provides order to the electronic flow of web and advertising materials, and oversees the project management and administration of various web properties.
Through a long history of successful client relationships, Bjorn has moved advertisers from print marketing strategies to web advertising and multimedia campaigns. His eye for spotting consumer trends has also helped publishers grow their offerings for the digital age - from print publications to digital magazines and multimedia web sites with live news feeds, online only offerings and unique opportunities to keep advertisers engaged.
Bjorn wears many hats. His ability to tap emerging revenue streams has been indispensable to those who depend on him, yet he easily shifts from managing local clients to rolling up his sleeves to keep production flowing. His easy, plain-speaking manner enables him to work with a wide variety of clients and make complex projects look simple.
|Tuesday, December 10, 2013|
This article does a pretty succinct job of explaining Content Farms circa 2011 and what Google's infamous "Panda Update" did to them.
|Monday, December 02, 2013|
You won't believe who it is, mainly because you've never heard of him. Apologies for the excessively hyped-up headline, but it was entirely intentional.
BusinessInsider.com has a great piece about a web designer from Ohio with his own viral story empire, called ViralNova, that aggregates stories and sends them into overdrive with emotional and striking headlines.
Fascinatingly, one of his key motivators is a famous ad (shown at right) from 1926, known as "They Laughed When I Sat Down At The Piano — But When I Started To Play!"
Scott DeLong, the creator, founder and currently sole employee of ViralNova, says this of the ad:
"We want to feel on top of the world, and this ad promises your moment of glory all in just a few relevant words. That's why it works."
|Tuesday, September 24, 2013|
Google has yanked on the table cloth again. The behemoth search and web services company announced they will start encrypting nearly all searches by the end of the year. This means analytics and SEO monkeys will see a further sharp rise in "not provided" for traffic referral sources.
This has generated such morbidly amusing headlines as "The Day that SEO Died (Sort of)" and "Good bye to Keyword Data." Websitemagazine.com predicts established companies like Moz will see a rise in new business. And submitinme.com sums it up nicely by stating "As the giant of search engines, Google can do whatever it likes, whenever it wants… Still we made strategies that work and adapt well in all situations. And this scenario is nothing different."
|Tuesday, June 11, 2013|
I can't think of a more daunting task than trying to rein in Kim Kardashian and her fellow social media crazed celebrities. But the FTC might be trying to do that. And what the government wants, well, it usually gets.
Specifically the FTC are taking a dim view of all the undisclosed paid ads and sponsorships in social media feeds. For the first time in 13 years, the FTC have revised their guidelines for online advertising, which I like to imagine they originally wrote under the oppressive haze of Y2K fever while watching Will Ferrell on SNL.
These revisions are pretty timely, given many current examples of certain unclear tweets. BusinessInsider.com has a few great ones in regards to Ms. Kardashian (Mrs. Kris Humphries? Mrs. Kanye West? I can't remember.)
This is handy for the rest of us advertising monkeys much much (much much much) farther down the food chain from the celebrity twittersphere. All corners of publishing and media are looking at their revenue streams, and reviewing what works and what doesn't work. It would be nice to know, as well, what's allowed and what isn't.
But the big question is, will the FTC enforce the rules, or not?
|Thursday, May 23, 2013|
I'm not sure what's worse... a flea infestation on your dog, or an invasive hack on your website. Either way, you'll feel like you're endlessly scrubbing, cleaning, and cleansing until your brain is numb.
It was during a recent website hack that I found this article on "pharmaceutical hacks," .htaccess malware and more. The author goes above and beyond the call of duty to lay out numerous examples and scenarios, and the comments section is a valuable resource as well.