bjorn-profile-2012-275pxHi, I'm Bjorn van der Voo, I'm a web, advertising and digital production director based in Portland, Oregon.

Formerly focused on magazine and trade publications, my work has evolved into web publishing strategies. My four main focuses are webmaster services, project management, digital marketing, and print publishing.

I help move clients into the full possibilities of the digital realm. I help identify and tap emerging revenue streams, and foresee ways to keep processes flowing long after systems are setup.

My plain-speaking manner enables me to work with a wide variety of clients and make complex projects look simple.




Domain records transition plan

After 15+ years, the flow of the DNS and Domain records at my employer is just spaghetti. No rational person would set it up this way. However at this point, if I pull too hard on a strand, I get a big sloppy meatball in my lap.

So to make sense of it, I made some quick graphs. Not the best ever, and there are definitely are some inconsistencies in the logic. Such as for instance, why do I name the DNS in the first, but not the second?

But I'm still happy with how it turned out. When I look at it, I feel like, "yeah, I can do this."

Can't ask for much more than that from some simple graphs.

A Good Explanation of the Post-Panda World for the Layman

This article does a pretty succinct job of explaining Content Farms circa 2011 and what Google's infamous "Panda Update" did to them.

The King of Viral Stories Revealed... and You Won't Believe Who It Is


You won't believe who it is, mainly because you've never heard of him. Apologies for the excessively hyped-up headline, but it was entirely intentional. has a great piece about a web designer from Ohio with his own viral story empire, called ViralNova, that aggregates stories and sends them into overdrive with emotional and striking headlines.

Fascinatingly, one of his key motivators is a famous ad (shown at right) from 1926, known as "They Laughed When I Sat Down At The Piano — But When I Started To Play!"

Scott DeLong, the creator, founder and currently sole employee of ViralNova, says this of the ad:

"We want to feel on top of the world, and this ad promises your moment of glory all in just a few relevant words. That's why it works."

Upheavel in SEO land

Google has yanked on the table cloth again. The behemoth search and web services company announced they will start encrypting nearly all searches by the end of the year. This means analytics and SEO monkeys will see a further sharp rise in "not provided" for traffic referral sources.

This has generated such morbidly amusing headlines as "The Day that SEO Died (Sort of)" and "Good bye to Keyword Data." predicts established companies like Moz will see a rise in new business. And sums it up nicely by stating "As the giant of search engines, Google can do whatever it likes, whenever it wants… Still we made strategies that work and adapt well in all situations. And this scenario is nothing different."

Trying to rein in Kim Kardashian's tweets

I can't think of a more daunting task than trying to rein in Kim Kardashian and her fellow social media crazed celebrities. But the FTC might be trying to do that. And what the government wants, well, it usually gets.

Specifically the FTC are taking a dim view of all the undisclosed paid ads and sponsorships in social media feeds. For the first time in 13 years, the FTC have revised their guidelines for online advertising, which I like to imagine they originally wrote under the oppressive haze of Y2K fever while watching Will Ferrell on SNL.

These revisions are pretty timely, given many current examples of certain unclear tweets. has a few great ones in regards to Ms. Kardashian (Mrs. Kris Humphries? Mrs. Kanye West? I can't remember.) 

This is handy for the rest of us advertising monkeys much much (much much much) farther down the food chain from the celebrity twittersphere. All corners of publishing and media are looking at their revenue streams, and reviewing what works and what doesn't work. It would be nice to know, as well, what's allowed and what isn't.

But the big question is, will the FTC enforce the rules, or not?